PTA: Ignore Advertisers’ Christmas Brainwash, Give Children Your
Madison Avenue executives plan 11 months each year for December
spending in the United States. Advertiser messaging rewards their
clients with billions of dollars from children wanting and demanding
more by tapping into parental guilt for being too busy to spend quality
time with offspring. The National Parent Teacher Association gives
Madison Avenue failing grades for negatively impacting children through
advertising in the United States.
Long-term affects of advertisements on children leave teenagers
"materialistic" and "self-centered" the organization contends. Children
"usually have more problems with anxiety, physical ailments, and drug
and alcohol abuse. Show children and teens that learning, creativity,
being involved in the community, and relationships with friends and
family are top priorities," the organization suggests.
“I want video games, I want a new cell phone, I want a new
laptop...Gimmie, gimmie, gimmie!” reported the Parent Teacher
Association. "Child experts say kids are likely to cultivate a strong
taste for consumerism when parents aren’t careful with gift-giving."
The national group urges parents to ignore Madison Avenue advertising
with some helpful hints.
"Teach kids that giving is more important than getting. The holidays
are a good time for families to go through toy chests and closets for
items to donate to a church, family shelter, or other charitable
community organization," the organization advises.
Parents can also help shift selfish behavior with children by giving
their children time rather than a wrapped-up, store-bought gift. "Kids
become lonely, depressed, and angry when parents give them material
items instead of their attention. Start a new family tradition. Read
holiday stories together once a week, learn how other cultures
celebrate the holidays, or wrap holiday gifts for seniors."
Family values, which never resonate from advertising firms, begin at
home the Parent Teacher Association concludes -- spending time with
family is more rewarding that spending money at a retail store.
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