Corporate Communications Study on China Businesses
China's golden business rule is that the government and business
leaders do not force Chinese beliefs or values upon other cultures --
whether or not that culture meets core social values of China. At
present time the "global perception" of companies from the United
States is: Follow USA culture or there is no business deal.
Now, a new body of communication research will help companies
from the United States dispell that myth when dealing with China.
As evidence of China's focused mantra, China and representatives from
more than 40 Africa nations meet 5 November 2006 to specifically
discuss how to grow business ties between the two continents, as
China's consumer demand continues its course to become the world's
greatest long-term growth opportunity in the history of mankind.
In China's view the United States and Europe destroyed Africa, so China
claims it is ready to help rebuild the war-torn continent in exchange
for natural resource trade. China has been inking-out business
deals with Africa nations (mostly for oil) throughout 2006 and in
exchange for resources China will rebuild infrastructure in partner
nations long-since neglected post-Western colonialism.
However, the Corporate Communication Institute at Fairleigh Dickinson
University in the United States, which is devoted to the theory and
practice of corporate communications, wants to help companies from the
United States understand the nuances of doing business in China to grow
Business leaders will have a chance to experience these trends in New
York City on 14 November 2006 at the Weissman Center for International
Business, Baruch College/CUNY.
In Fairleigh's first-of-its-kind study of greater China corporate
communication practices and trends attendees will be given insight into
how the corporate communication function operates with companies in
China. The briefing will focus upon the findings of this benchmark
study, which was a joint effort between Fairleigh, the Beijing Horizon
Market Research Group, and Jay Wang of Purdue University.
Prudential Financial Incorporated underwrote the study.
Twenty-three companies from China, representing a wide range of
industries of varying sizes, participated in the study to help
non-Chinese business leaders understand the best ways in which to
communicate in business relationships.
"With China’s remarkable economic development during the last two
decades, the spirit and practice of Chinese companies have been
radically transformed from merely serving as an administrative function
in a centrally-planned economic system to reflecting features of
market-oriented enterprises,” said Jay Wang, one of the study's
"Amidst the restructuring of Chinese enterprises," Wang said, "the
function of corporate communication is also undergoing dramatic
The Weissman Center for International Business, Zicklin School of
Business, Baruch College/CUNY is designed to enable Baruch College to
respond to the global economy with programs appropriate to a preeminent
school of business.
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