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Corporate Communications Study on China Businesses : Published November 2006 All Rights Reserved


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Corporate Communications Study on China Businesses


China's golden business rule is that the government and business leaders do not force Chinese beliefs or values upon other cultures -- whether or not that culture meets core social values of China. At present time the "global  perception" of companies from the United States is: Follow USA culture or there is no business deal.  Now,  a new body of communication research will help companies from the United States dispell that myth when dealing with China.

As evidence of China's focused mantra, China and representatives from more than 40 Africa nations meet 5 November 2006 to specifically discuss how to grow business ties between the two continents, as China's consumer demand continues its course to become the world's greatest long-term growth opportunity in the history of mankind.

In China's view the United States and Europe destroyed Africa, so China claims it is ready to help rebuild the war-torn continent in exchange for natural resource trade.  China has been inking-out business deals with Africa nations (mostly for oil) throughout 2006 and in exchange for resources China will rebuild infrastructure in partner nations long-since neglected post-Western colonialism.

However, the Corporate Communication Institute at Fairleigh Dickinson University in the United States, which is devoted to the theory and practice of corporate communications, wants to help companies from the United States understand the nuances of doing business in China to grow partnerships.

Business leaders will have a chance to experience these trends in New York City on 14 November 2006 at the Weissman Center for International Business, Baruch College/CUNY.

In Fairleigh's first-of-its-kind study of greater China corporate communication practices and trends attendees will be given insight into how the corporate communication function operates with companies in China. The briefing will focus upon the findings of this benchmark study, which was a joint effort between Fairleigh, the Beijing Horizon Market Research Group, and Jay Wang of Purdue University.  Prudential Financial Incorporated underwrote the study.

Twenty-three companies from China, representing a wide range of industries of varying sizes, participated in the study to help non-Chinese business leaders understand the best ways in which to communicate in business relationships.

"With China’s remarkable economic development during the last two decades, the spirit and practice of Chinese companies have been radically transformed from merely serving as an administrative function in a centrally-planned economic system to reflecting features of market-oriented enterprises,” said Jay Wang, one of the study's authors.

"Amidst the restructuring of Chinese enterprises," Wang said, "the function of corporate communication is also undergoing dramatic changes."

The Weissman Center for International Business, Zicklin School of Business, Baruch College/CUNY is designed to enable Baruch College to respond to the global economy with programs appropriate to a preeminent school of business.


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